Privacy Policy
Last updated: September 14, 2026
Introduction
Boothby Lab LLC (“we,” “us,” or “our”) operates Flux. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our app and services.
Information we collect
We may collect information you provide when creating or using an account, such as your name, email address, profile information, brand materials, and content you choose to submit. We may also collect usage, device, diagnostic, and performance information to operate and improve Flux.
How we use information
We use information to provide and secure Flux, personalize your experience, support brand management workflows, communicate with you about the service, improve our products, prevent abuse, and comply with legal obligations.
AI services and Anthropic
Flux uses third-party AI services, including Anthropic, to provide AI-powered features. Information needed to fulfill an AI request may be processed by these providers on our behalf. We use these services to generate responses and brand-related assistance, and we do not sell your personal information. Please do not submit sensitive information unless it is necessary for your use of the App.
Information sharing
We may share information with trusted service providers that help us host, secure, analyze, and operate Flux, including AI providers such as Anthropic. We may also disclose information when required by law, to protect rights and safety, or as part of a business transfer. We do not sell personal information.
Data security and retention
We use reasonable administrative, technical, and organizational safeguards to protect information. We retain information for as long as needed to provide the App, comply with legal obligations, resolve disputes, and enforce our agreements.
Your choices and rights
Depending on where you live, you may have rights to access, correct, export, or delete your personal information. You may contact us to request assistance with these choices. We may need to verify your identity before completing a request.
Children's privacy
Flux is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated policy and revise the date above when changes are made.
Contact us
Questions about this Privacy Policy can be sent to Boothby Lab LLC at braden@onfluxapp.com.